If your company is looking for a marketing idea for your next conference or trade show, or even just to give out to clients, considering the use of custom coffee mugs could be beneficial. Unlike other promotional items, like pens, letter openers, etc., custom coffee mugs lend to a large surface area for you to use for custom branding. Your company name, logo, tag line, and even a brief message will all fit around a custom coffee mug.
Contrary to what you might expect, custom coffee mugs are not much more expensive than smaller promotional items. For basic ceramic mugs you can expect to pay an average of $0.70 per mug. Of course you can go much higher than this, with insulated travel mugs reaching closer to $3 per mug. But when you consider the value of the advertising space, as mentioned above, $0.70 sounds like quite a deal. Most vendors will even allow you up to 4 or 5 colors with no additional charges.
Custom coffee mugs are available in many different styles. You can choose from ceramic, glass, porcelain, or stainless steal, to name a few. If you will be transporting your custom coffee mugs to an event you may want to consider the lightest material possible, which would probably be the stainless steal travel mugs. If you will be handing out your custom coffee mugs to clients on site, you could get away with the heavier ceramic or porcelain mugs.
When you choose a custom coffee mug as a promotional giveaway, you are doing your marketing team a favor. You’re choosing something that nearly anyone can find a daily use for, and the fact that they will see your branding this frequently is an obvious benefit to you. Unlike pens, custom coffee mugs will not wear out, and they are not easy to misplace. More often than not they will become a permanent fixture on your client’s desks, or in their home kitchens. Custom coffee mugs take your branding where other items cannot.
If you’re looking to make the most of your marketing budget, include custom coffee mugs in your promotional giveaway budget. Your clients won’t lose them in the bottom of their luggage, and they won’t give them to their kids as toys. Not only are they thoughtful and useful, but they put you in front of your client everyday during morning coffee or afternoon tea.